Creating and Editing Email Templates in Mailchimp
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When it comes to real estate marketing, email is one of the most effective ways to stay in touch with your audience, nurture leads, and position yourself as a go-to expert. But let’s be honest—starting from scratch every time you send an email can be exhausting. That’s where email templates come in.
With a well-designed email template in Mailchimp, you can quickly customize your content while maintaining a professional and branded look. In this guide, we’ll walk you through the basics of creating and editing an email template in Mailchimp, so you can streamline your email marketing without sacrificing quality.
Why Email Templates Matter for Real Estate Agents
A solid email template saves time, ensures brand consistency, and keeps your emails looking polished. Whether you’re sending out new listings, market updates, or client testimonials, having a go-to design makes it easy to plug in content and hit send.
What You Can Use Email Templates For:
✅ Listing Announcements – Showcase new properties as soon as they hit the market.
✅ Monthly Newsletters – Keep your audience engaged with market insights and home tips.
✅ Open House Invitations – Send professional invites with a few clicks.
Now, let’s dive into how you can create and customize your own template in Mailchimp.
Step 1: Creating an Email Template in Mailchimp
If you don’t already have a Mailchimp account, you’ll need to sign up for one at mailchimp.com. Once you’re logged in, follow these steps:
1. Navigate to the Templates Section
- Click Campaigns in the left sidebar.
- Select Email Templates and then click Create Template.
2. Choose a Starting Point
Mailchimp offers three options:
🔹 Layouts – Pre-made templates with flexible design sections.
🔹 Themes – Fully designed templates that you can tweak.
🔹 Code Your Own – Ideal for custom designs (not necessary for most agents).
For a quick and effective setup, choose a Layout and customize it to fit your branding.
Step 2: Editing Your Email Template
Once you’ve selected a layout, Mailchimp’s drag-and-drop editor makes it easy to customize your email template.
1. Add Your Branding
- Upload your logo at the top of the email.
- Use brand colors and fonts that match your website and social media.
- Update the footer with your business name, contact info, and social media links.
2. Customize Content Blocks
Mailchimp’s templates are built with "blocks" that you can move, edit, or delete.
- Text Blocks – Add your headlines, property descriptions, or market updates.
- Image Blocks – Upload listing photos, agent headshots, or branding elements.
- Button Blocks – Use call-to-action buttons like "Schedule a Consultation" or "View Listing."
💡 Tip: Keep your email mobile-friendly by using concise text and high-quality but compressed images.
3. Save It as a Template for Future Use
Once you’re happy with your design:
- Click Save as Template so you can reuse it without starting from scratch.
- The next time you send an email, select your saved template under "Templates" in Mailchimp.
Step 3: Sending Your First Email with Your New Template
Now that your template is set up, it’s time to put it to use!
- Go to Campaigns and click Create Campaign → Email.
- Select Regular Email and choose your saved template.
- Add your subject line and preview your email to ensure everything looks great.
- Click Send or Schedule for later!
Save Time with Ready-to-Use Email Templates
If you’d rather skip the design process and get straight to sending emails, editable Mailchimp email templates can be a game changer. Instead of building a template from scratch, you can use pre-designed email layouts made specifically for real estate agents—just add your content, tweak the branding, and send!
With a professionally designed template, you’ll never have to stress about formatting or layout again. Explore our customizable options and start sending polished, on-brand emails in minutes.
Final Thoughts: Email marketing doesn’t have to be complicated. With the right template and a bit of consistency, you can turn your email list into one of your most valuable marketing assets.
🚀 Ready to make email marketing easier? Subscribe to The Brand Source and get a plug-and-play email template designed just for your business.