How to Film Your Own Real Estate Videos for Social Media

How to Film Your Own Real Estate Videos for Social Media

1. Choose Your Video Type

Start with clear intent. The type of video will dictate your setup and tone:

  • Property Tours – Walkthroughs of new or featured listings.
  • Market Updates – Quick hits on interest rates, trends, inventory, etc.
  • Tips & Advice – Buyer/seller education, FAQs, etc.
  • Behind the Scenes – Day-in-the-life, open house prep, client meetings.
  • Personal Brand Content – “Why I’m in real estate,” neighborhood highlights, testimonials.

2. Use the Right Gear (Minimal, But Mighty)

You don’t need a studio—just a few smart tools:

Essentials:

  • Phone with good camera (iPhone 11+ or comparable Android)
  • Tripod with phone mount (avoid handheld shake)
  • Wireless microphone (like Rode Wireless GO or a simple plug-in lav mic)
  • Ring light or natural daylight (face windows for flattering light)

Optional Upgrades:

  • Gimbal stabilizer for smooth walk-through shots
  • Wide-angle lens attachment for interiors
  • Bluetooth remote for hands-free recording

🎬 3. Shooting Techniques for Real Estate Agents

Framing & Angles

  • Vertical videos for Instagram Reels, TikTok, and Stories.
  • Horizontal videos for YouTube or longer Facebook posts.
  • Use rule of thirds—position yourself slightly off-center.
  • Show depth in rooms—don’t film from corners only.

Lighting Tips

  • Use natural light whenever possible (film mid-morning or late afternoon).
  • Avoid backlighting (don’t film with windows directly behind you).
  • If indoors, turn on all lights—even in adjacent rooms.

Audio Tips

  • Always use a mic or film in a quiet area.
  • Avoid wind, HVAC, or street noise.
  • Speak clearly, and don’t rush.

On-Camera Tips

  • Look at the lens, not yourself.
  • Start with a hook: “Thinking about selling this fall? Here's what you need to know.”
  • Be yourself—your personality builds trust.
  • Keep it concise: Aim for 30–90 seconds for Reels and TikToks.

✂️ 4. Easy Editing Tools

You don’t need to be a pro editor—these apps are intuitive and agent-friendly:

🛠 Recommended Editing Apps:

  • CapCut – Free, powerful, great for Reels/TikToks
  • InShot – User-friendly with music/text/stickers
  • Canva Video Editor – Great for branded templates
  • Instagram Reels Editor – Built-in, quick for on-the-go edits

✏️ Editing Tips:

  • Add subtitles (most people watch with sound off)
  • Trim out any dead space or pauses
  • Use on-screen text for emphasis (like “Top 3 Tips for Buyers”)
  • Add royalty-free music (especially on Reels/TikTok—use trending audio!)
  • Keep your branding consistent (fonts, colors, logos)

🗓 5. Batch and Schedule Your Content

Efficiency tip: Film multiple videos at once.

  • Change outfits or locations to make each video feel fresh.
  • Use a content calendar to plan posts in advance.
  • Use tools like Later, Planoly, or Meta Business Suite to schedule posts across platforms.

✅ Final Checklist Before Posting

✔ Good lighting
✔ Clear audio
✔ Engaging hook within 3 seconds
✔ Subtitles included
✔ Value-driven content or CTA (e.g. “DM me for a private showing”)

Bonus Tip: What Gets Views?

  • Relatable humor about real estate
  • Quick wins (“3 questions to ask before hiring an agent”)
  • Authentic voice—talk like you would to a client
  • Trending audio + relevant caption = better reach
Back to blog