5 Post Ideas That Attract Buyers and Sellers
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In today's digital era, social media has revolutionized the real estate industry. With 82% of real estate businesses utilizing social media for marketing, these platforms offer agents unparalleled opportunities to connect with buyers and sellers. And the data supports it: approximately 46% of realtors identify social media as their top source for high-quality leads, surpassing traditional methods such as local multiple listing services (30%) and customer relationship management tools (26%). Instagram, specifically, has become an essential tool, enabling agents to showcase properties creatively and engage with a broader audience.
Despite the clear benefits, however, many agents are intimidated by the social media landscape. Less than 50% of realtors feel confident about their social media skills, highlighting a gap between the understood importance of these platforms and the ability to use them effectively.
But don’t worry: the good news is that mastering social media doesn't require expert-level knowledge. By implementing a few straightforward strategies, you can create engaging content that boosts visibility, establishes credibility, and fosters meaningful connections with your audience. In this blog post, we'll explore five powerful social media post ideas designed especially for real estate professionals. Whether you're highlighting a property, sharing your expertise, or building trust with potential clients, these ideas will help you maximize your online presence and convert followers into future clients. The best part? The Brand Source can help. With our monthly subscription, you’ll get access to a social media calendar along with monthly, pre-made content–and more!–to help jump-start your strategy.
Let's dive in!
1. Home Tour Videos (Instagram Reels)
Why It Works:
Buyers love seeing homes in action. Video content is not only engaging and easy to consume, but it’s also proven to be more effective than static photography when it comes to grabbing attention and showcasing a property’s unique features. According to the National Association of Realtors, listings with video receive four times more inquiries than those without.
Specifically, videos allow potential buyers to get a feel for the flow and layout of a space, allowing them to envision themselves in the space before they ever set foot in it. Short-form video, in particular, is thriving—Instagram Reels are specifically designed to highlight quick, compelling content. They are uniquely programmed to prioritize video posts, which means leveraging video gives you a better shot at reaching new audiences and growing your following. These platforms offer an ideal way to highlight key features, from walk-in closets to outdoor terraces, with dynamic angles and text overlays that help viewers visualize themselves living there.
How to Create a Home Tour Video:
- Keep it short and engaging—30 to 60 seconds is ideal.
- Use natural lighting and smooth camera movements to showcase the space
- Highlight key features and add text onto the video (e.g., “Dreamy kitchen with marble countertops!”).
- Use the trending music or sounds that your app suggests to increase discoverability
- Include a call-to-action in the caption, like “DM me for a private tour!”
2. Neighborhood Spotlights
Why It Works:
A successful real estate business is about more than selling the property–you’re also selling the lifestyle. Buyers are not only looking for a great home, they’re also evaluating the community, amenities, and overall vibe of the neighborhood. Sellers, too, want to see their area represented in the best light to increase the probability of finding buyers. Creating neighborhood spotlight posts will help you appeal to both audiences by positioning yourself as a local expert and trusted resource.
These types of posts are especially effective for out-of-town clients relocating to a new city, or for buyers in big cities that have different neighborhoods with their own unique personalities. A well-crafted neighborhood spotlight helps potential buyers visualize what life could look like, including where to grab coffee, walk the dog, or enjoy a weekend brunch. Plus, they’re easily shareable and offer opportunities to partner with local businesses—win-win!
How to Create a Neighborhood Spotlight Post:
- Film a quick walk-through of the neighborhood, highlighting your favorite local businesses
- Share fun facts or highlight the area’s best features, such as transportation and parks
- Add the location and relevant local hashtags (e.g., #LivingInAustin #BestNeighborhoods).
- Keep videos under 45 seconds
Pro Tip:
Include key data points like school ratings, average home prices, and walkability scores to add credibility. This can help build trust and establish your authority as someone who knows the area inside and out.
3. Behind-the-Scenes: A Day in the Life of a Realtor
Why It Works:
In a world full of polished photos and filtered perfection, authenticity stands out. Buyers and sellers want to work with someone they feel like they know and can trust—and what better way to connect and build that trust than by showing the real, behind-the-scenes moments of your life as a realtor. Plus, showing the behind-the-scenes of your work helps to demonstrate that you’re knowledgeable, dedicated, and passionate about what you do.
From early morning showings to late-night paperwork, your schedule is full of content opportunities. A quick clip of your morning coffee and to-do list can be just as compelling as a luxury listing—it gives followers a glimpse into the real life of a hardworking agent. “Day in the life” content can also help demystify the buying and selling process for your audience, making you a more approachable and relatable resource.
How to Create a Behind-the-Scenes Post:
- Record snippets of your daily routine: grabbing coffee, staging a home, prepping for an open house, or meeting with clients
- Put text on top of the video to explain what’s happening at each stage of your day
- Don’t be afraid to share the real moments—running late, traffic jams, or juggling a busy schedule. These relatable posts build connection.
Pro Tip:
Use Instagram Stories features like polls and questions to engage your audience in real-time. Ask them what kind of homes they love, what their biggest buying questions are, or whether they’d prefer a fixer-upper or move-in-ready home.
4. Quick Real Estate Tips & Myths (Educational Content)
Why It Works:
Educational content is one of the easiest ways to communicate your value as a real estate expert. By explaining the buying and selling process and offering clear, straightforward advice, you position yourself as a go-to resource while giving your audience useful content. These quick tips will resonate with both first-time buyers and remind seasoned sellers that you’re the go-to—plus, they’re easy to share, save, and engage with. Since they’re short and digestible, this type of content performs well across platforms like Instagram and Facebook.
How to Create a Quick Tip Video or Post:
- Start with a hook like, “First time buyer? I’ve got you covered”
- Keep your tips concise—aim for one key takeaway per post
- Combine formats—Instagram reels, carousels, and Stories—to get more mileage out of one idea
Pro Tip:
Repurpose your best-performing blog posts or newsletters into a tip series. This saves you time and reinforces your messaging across platforms.
5. Client Testimonials & Success Stories
Why It Works:
Buying or selling a home is one of the biggest decisions your clients will ever make, and that means trust is essential. Client testimonials and success stories serve as powerful social proof, reassuring potential buyers and sellers that you’re the right person to help them navigate their next move.
Testimonials aren’t just about praise—they’re about storytelling. When you share a client’s journey, from house-hunting challenges to finding the right buyer, you create emotional resonance that draws in your audience. These stories build credibility and make your brand feel more personal and trustworthy.
How to Create a Testimonial Post:
- Ask happy clients to provide a quote or, even better, record a short video sharing their experience.
- Create a story showing the before-and-after of a staged listing, alongside the client’s testimonial about working with you
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Leverage a tool like Canva to create a visually appealing post with the quote that you can on different platforms
Pro Tip:
Turn testimonials into a branded monthly series like "Client Spotlight" or "Success Stories.” This gives you a consistent way to share success stories while keeping your content fresh and engaging.
When it comes to social media, consistency is key—but so is variety. By mixing up your content with these five post ideas, you'll keep your feed fresh, your audience engaged, and your business growing. Whether you're giving a home tour, sharing a quick tip, or showing behind-the-scenes, every post is a chance to build trust and connect with potential clients.
Need help creating branded, engaging content? The Brand Source has you covered. Our subscription includes a social media calendar and a steady stream of fresh, relevant ideas—delivered monthly. Learn more here.